The guidelines for enhancing digital content quality on government websites and platforms, issued by the Digital Government Authority, aim to improve the online presence of government entities in Saudi Arabia on search engines. This improvement helps increase interaction with these sites and enables the delivery of online services that better meet user needs. The guidelines are based on a set of organizational and technical principles that support meeting the requirements of major search engines like Google and Bing, ensuring a better digital experience and quick access to information and services for users.
Guideline Objectives
- Boosting Visibility on Search Engines: Enhancing digital content to meet search engine standards, ensuring quick and efficient access to needed information for users.
- Improving User Experience: Providing content that enhances user satisfaction and increases visits to government sites.
- Aligning Content with Audience Needs: Meeting user expectations in terms of content quality and accessibility.
Scope and Application
These guidelines apply to all government entities and digital platforms offering electronic services within Saudi Arabia. Organizations must adhere to these standards and technical criteria to develop complete, high-quality digital content that adapts to future search engine updates and enhances the user experience.
Technical Standards for Ensuring Content Quality
- Content Development and Management: Careful planning is required to create and improve digital content, including regular updates to meet user needs.
- Effective Content Publishing: Content should be published in a way that attracts the target audience, provided in at least two languages (Arabic and English), with clear links and a text structure optimized for search engines.
- SEO (Search Engine Optimization): Government websites must include technical improvements to boost search engine rankings, like using appropriate keywords, enhancing internal links, and fixing broken links.
Performance Monitoring and Ongoing Improvement
The guidelines emphasize the importance of continuously tracking content performance by assessing user interaction and analyzing the effectiveness of technical updates in enhancing the user experience. Evaluation tools include measuring reach, engagement, and user benefit from published content.
In Summary
These guidelines reflect the commitment of government entities to improving digital content quality, which strengthens government digital transformation, increases engagement with users, and boosts the effectiveness of services provided through digital platforms.
